I had long searched for the easiest way to make a living online.
Until I saw a group of people who were making thousands of dollars daily from simple digital products anyone could create
Yes. I mean anyone
Think about it.
Anyone can research 4 to 5 books of interest in one evening and come up with a new book on any subject matter
The internet made this sort of research 100 times faster
So I decided to join them.
My first ebook was teaching people how they could start a BulkSMS business and make a profit from it
Of course, I had never started one myself
I had no experience…
And lacked the courage to back the product
It failed.
And thankfully so — If you want to teach people how to do something, first, become your own student.
Solve the problem for yourself, then show others how you did it
That way you’re not only authentic but ethical
This is a principle that has served me well in business over the years
That was my first lesson
So I decided to change my approach
I created an e-commerce website selling different types of ebooks
On many different subjects
From weight loss to time management to exercise and diet.
You might be wondering how I got these ebooks, and I will tell you
I was deceived into buying a large PLR license of several ebooks created by “experts”
The sad part was that I bought this license with borrowed money
As expected, it failed.
Nobody was interested in recycled garbage.
This was my second lesson and principle;
Only sell that which is exclusive, original, and in-demand
Truthfully, these topics were in demand
People were looking for a way to get those results
But the contents were not original
They were not exclusive
Perhaps, the original creators had made millions off them
They contained information that was already in the public domain
There was nothing new about them that promised the results
This was my third lesson;
Your product, service, or business endeavor must contain a USP (Unique Selling Proposition) for it to succeed
Think about it, buying is all about choices
People choose one vendor or another; one product or the other
But what informs their choice… is what is in it for them
They don’t care so much about the packaging as much as…
Which product offers something uniquely tailored for their benefit
I knew going forward my products must contain a unique mechanism that made my solution work
That way I could break out from being just a commodity with no distinct value
Like Sugar, Salt, or Apples; which all sell within the same price range
And gain the power to set my price
Once your product is a commodity, it has no leverage to influence buying decision
And is at the mercy of the consumer
Finally, after years of feeling the pangs of failure and defeat
I created a new ebook using a combination of the 3 lessons I had learned
This time, the content was original, in-demand, and offered a big USP that could potentially help people save thousands of dollars
After spending some money advertising it; Alas! I made my first sale.
Which was just enough to give me hope
I thought that was it
Nothing was going to stop me now;
But my success at first, was limited
People wanted this result, the work was original and unique
But they didn’t believe me;
On the internet, your prospects are skeptical.
You need a way to enhance trust and get them to desire your product much more than their fear of losing money
This was my fourth lesson:
Mastering marketing, psychology, and persuasion was the key to making money
Not making products
Not starting a business
The art of telling interesting and convincing stories held the detonator to exploding sales
So I painstakingly learned and mastered the craft of storytelling and copywriting to levels most people would consider insane
I wanted to be able to hold a person’s attention and make them do my bidding
In the process, I even got referred to by some of my students as — “a God”
A title I never accepted.
But boy, I was able to sell effortlessly
Without needing to speak to anyone on the phone.
Phone calls were reserved exclusively for high-ticket sales
And I’ve sold lots of them using the same techniques I mastered.
My friend and I used to call this — automatic sales!
All you had to do was to find a way to get people to read a wonderful sales message, that persuades them to buy without any human interaction
Gradually, my dream of making money while relaxing on the beach was close to being realized
However, I was still burdened with one problem;
How can I get more people to read the sales messages I have written?
Now this was my fifth and final lesson;
Find the location of underpriced attention and buy it
Imagine you had a piece of letter that convinced 1 in every 50 readers to give you $50
Your success, then, is dependent on how many sets of qualified 50 readers you can get
The solution for me was to master paid advertising on social media
Because it was largely underpriced and had lots of qualified users
This helped me present my powerful sales stories to millions of people for pennies each
And convert many thousands of them into paying customers
Summary
These 5 lessons have helped me build a loyal tribe of followers that hark to my every word
They buy everything I put on sale because they love me
My voice sounds like a sweet melody to their ears.
And I hope you too by copying these lessons that took me years to discover can create an online business that brings a barrage of cash to your door.
Peace.
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