Personal Brands: The New Gold Rush

Since every lip has kissed the spout of a Coca-Cola bottle, you’d expect them to have the most followers, engagements, and views on social media.

Unfortunately, or maybe fortunately, they don’t make the top 10 accounts.

Personal brands occupy those spots.

For instance, a personal brand, Elon Musk has 8X more followers than his company Tesla

Screenshot showing Musk has 8X more followers than Tesla

It’s the same for the likes of Bill Gates, Grant Cardone, Mark Zuckerberg, and a host of others

Even a blind man should by now have recognized the pattern… and you’re not blind.

Welcome to the era of Personal brands. That’s the new gold. It’s the personal brand gold rush and…

If you don’t rise now to take your spot, others will and you’ll be left behind

So Why Should You Care?

Let me whet your appetite and open your eyes so you can see the opportunities that await you

As I write this, personal brands are created on social media, online communities, and newsletters.

Some people build their brands by sharing entertaining content, others share educational content.

Both groups can mix their content but maintain their original focus.

Having an audience a.k.a. followers comes with unlimited opportunities to wield power and amass wealth

This is gotten through endorsement deals, selling products, and revenue share from allowing ads in their content.

There’s serious money in doing this, and it will only continue to grow till the next big thing.

If you want to make money in this time and generation, you need to forget about the past

What worked then, isn’t working well now.

Formal education is no longer the key.

Uneducated people are leading the charge across industries in this personal brand gold rush

Also, while you keep your eyes on the future don’t stay fixated… Learn to live in the moment

Today, the attention is not on A.I. as crazy as that sounds

People may use it in large numbers but in reality

The attention is on social media

An audience is the most valuable thing you can build right now.

I’ve written about how that is done in a different article: You can read it here.

In today’s article, I want to focus on getting you to do something about it

And I hope I am doing a good job of that.

What If You Are Introverted?

That’s a label you think describes you. But I don’t think you’re

You are just scared of being judged

You are scared of people seeing you for who you are

You’re not sure what they will think when they see through you

I think you care too much about public opinion and it may be holding you back from your true potential

That’s why you don’t express your opinions often on social media

Even when you do, you do so using a pseudo account.

You prefer to hide in your safe zone.

I need you to recognize that your fears are unreal

We were all born to express ourselves

Otherwise, only a few people would have been born with mouths

The problem is that some of us were raised in environments that didn’t support expressing ourselves, our views, and our individuality.

From a young age, children are grouped in schools, wearing the same uniforms, learning the same things, and tested in the same way

I believe this has created the highest number of group thinkers in history, slowing down the rate of exponential discoveries.

But all that is changing, especially now that people realize they can express their inner self confidently and wade through all the hate.

So, come out of your shell. Don’t miss your bars of gold because you’re too scared of what people will say.

It’s your time.

Besides, people will still hate on you whichever way you choose to go

Who Should You Be Online?

This is another thing holding a lot of people back

They want absolute clarity on what they should be

Or how they should portray themselves online…

This is not a question someone can answer for you.

In my opinion, you should be yourself.

In a time, where content from generative A.I. is all over the internet, I bet people would resonate more with an authentic voice.

If you’re uncertain about what you want to build your audience around, start with what you currently find interesting.

It’s not set in stone that you must continue with what you started.

You are free to pivot to something else in the future.

Besides… Who cares what people will say?

How Do You Get Started?

Get your phone and make one new post

Comment on 5 different posts today

Congratulations, you’ve begun.

Now, how do you grow?

I’ve written about it here.

I hope you’ve gotten inspired by my article/rant

That’s all for this one.

Have fun!