After Scaling More Than 12 Different Courses Past 6 Figures UNDER My Name And pen Names…
Here’s My Simple Guide For Selling Thousands of Courses
From: Godson Okorodudu
London, ON.
Dear Course Creator,
If you want to scale your online course business to the moon, this is the most important letter you’ll ever read.
Yes, this is a sales letter
I won’t insult your intelligence by pretending like it’s not
But before we talk about what I am selling
I want to reveal the exact secrets that have helped me sell thousands of almost every course I touch in a few short months
I am talking about the exact same secrets most gurus would rather mop the sea than show you and…
There’s No Cost For This!
The fun part is that you don’t have to pay anything for it.
It’s going to be right here, on this page.
Just make sure you read carefully.
Feel free to take notes if you like.
You might be wondering… what about the thing I’m supposed to be selling?
Well, you can keep your cards in your pocket
We will talk about money—but not today, not here, not now.
At the moment, I want to focus my energy on proving to you that I can help you by actually helping you
And so…
Everything I will be showing you today can be tested for FREE
That’s because, unlike most gurus, I don’t make my money teaching people how to sell courses
I make my money from actually selling courses
Which happens to be…
One of the easiest and most lucrative internet businesses on earth (once you know HOW it’s done)
And it’s pretty simple
The only problem is that you are likely…
Great At Making Products, But… Suck At Selling It!
There’s no harm in admitting it.
Fact of the matter is that’s the first step in solving any problem:
Humility
A.K.A – Admitting you need more information to make something work
I’m guessing you also know that marketing is the most important key to success in this business
Think of this: People sell shitty courses all the time and make a gazillion amounts of money
Maybe you’ve seen them. Heck… perhaps you’ve even bought from them yourself
Which proves my point that the ability to sell is very very important
Of course, I am not advocating you try to sell a useless product
That would be a shame
However, I am suggesting that we (me and you) finally fix this “selling” problem once and for all.
Not Tomorrow. Not Today.
But Right Now!
Because it’s only fair that you profit from the effort you put into creating your course
I create courses too, so I know that…
Creating an information product is no mean feat
You have worked too hard already to let it all go down the drain
Especially because…
You know people need your product
But your problem is…
Getting People To “Actually” Buy It
You are here because you’ve realized it is harder than you anticipated to persuade people to open their wallets
Now you’ve been beaten so badly by ads and stubborn traffic that you have almost lost faith
Your dream of “1,000 sales x Your product price = My Income” is dying faster than flowers in a hot desert
If that were not the case, you’d not be here searching for a solution
And you’re not alone
A few short years ago, I was just like you
I created information products with the dream of making a killing online
After all, people no smarter than me were doing it
I believed once you make a good product, it should sell itself
But I was met with a bitter surprise
One, I’m sure you’re realizing by now, which is…
“Good products have to be combined with “GOOD MARKETING” for explosive sales”
I am not talking about 3 lucky sales
I am also not talking about 10, 30, or even 100 sales
I Mean Selling To… Literal Thousands!
This challenge kept me bound for several months
I had a good product but very little sales
During my best months, I sold 33 people
The cashflow just wasn’t enough
I knew something was missing
I almost gave up because it wasn’t sustainable
After a dozen trial and error over a period of 12 months
I stumbled on a video that changed everything
It was a 2-hour long module inside a $3,000 program
And it was the final piece of the puzzle I had been trying to figure out for a long time
That video alone was worth the entire price of the program
And I’m about to share what I discovered with you
And not just that, I am also going to share the two (2) other pieces of the puzzle I discovered earlier
Which I combined to fix my selling difficulties, permanently
But I will do you one better.
I will also be sharing how you can apply them in today’s marketing landscape
But first, let me show you how…
This Made A Difference For Me.
I used the exact information to create courses with pen names and sold millions worth of it
Just relax. It’s not as hard as you think
2,000 sales x $50 course is $100,000.00
Of course… not everything in my example is profit
There is ad cost (typically, one-third to one-fifth the sales volume)
There’s also refunds (usually around 5%)
But even with all the deductions, you’re still left with a decent profit…
And We Are Still Talking About Just One (1) Course
I have used these secrets to create and scale multiple products in a few short months
Some of them… using my name (even with ZERO followers)
So it’s not just claims from the shadows
For instance, last year I promoted a product titled Meta Ads Creative Hack
Here’s What Sales From That Campaign Looked Like

And Another One…

They say three’s a charm. So…
Here’s One More For The Bookies…

So, as you can see… the course selling business can be very lucrative if you ramp up your sales volume
Lucky for you, I am about to reveal…
The 3 Golden Keys To Selling Thousands Of Any Course
The first key is to…
De-commoditize Your Course’s Offer
One of the major obstacles to selling thousands of courses is…
Market saturation or sophistication
Those are just fancy words that mean your prospects have seen it all
Different offers all promising the same thing
So when they see your offer… MOST of them won’t take action immediately
They might want to browse around for better deals and…
If you have not played your cards well, and they find a similar and better-looking offering —You’ve lost the sale!
This problem is known as commoditization
To grab an infinite amount of sales, decimate competitors, and have the freedom to name your price…
You must pass your offers through a process I have named…
De-commoditization
When you do this, the rewards are unmatched.
For instance, you can compete with bigger players and still win
You can skyrocket any product or brand to recognition without being known, having a following, or spending a fortune on ads!
And soon enough I will be showing you the simple de-commoditization process for taking a “Course” with loads of competitors and turning it into a “market-of-one”
Where the prospects see you as the only trusted maestro to teach them
Even if they have never heard of you before
A proper 1 of 1 kind of thing
I do this for every course I sell.
And boy… what a difference it makes!
Imagine for just one second how powerful that is
Being able to create your own monopoly… even if it’s for a few months before others jump on the bandwagon
You would be set up to make a boatload of sales
But that is only the beginning because…
You also need to…
Dramatize Your New Unicorn Offer
Once you have a great offer, you need to demonstrate its value so effectively that people can’t resist buying
I am talking about evoking the feeling that they are truly seeing an “out-of-this-world” fantasy come alive
Think it’s difficult to create such a feeling?
Well, It’s not.
I do it.
I am doing it right now.
Which is why you’re still here reading this, even though I told you it is a sales letter
Well, let me get to the point.
This concept of dramatizing your offer is what some people call copywriting, others say it’s messaging
Honestly, I don’t care what you call it
The only thing that matters to me …and hopefully to you is that…
You can arrange the “right words” in the “right order” to tell a compelling story about your offer
You see…
You know your offer in and out
You know how valuable it is
But your audience doesn’t know this
Or at least they don’t understand it like you do
It’s your job to put out copy that dramatizes it to them
Do that and you’d turn many prospects into buyers like clockwork
Well, that’s if you do it right and…
You and I know that it takes time to master the art of writing persuasive copy
But not anymore.
Because I know a cool technique that can help just about anyone put pen on marketing paper, powerfully…
I’ve Named it… Permission-Based Marketing
Let’s call it PB marketing for short.
One of the easiest ways to sell is through PB marketing
In case you don’t know what that is, it is the type of marketing where the buyer permits you to sell to them — directly or indirectly.
Pay attention to this.
It will make a difference in your online course business.
When people allow you to sell to them, they become more open-minded and are more likely to consider the merits of your offer.
They let their guard down like a woman craving the man of her dreams
Most times, they decide they are buying whatever it is you’re selling before you even get the chance to make your pitch
Some very smart closers use a similar technique during sales calls
Vibrant marketers employ the same method when they host webinars meant to sell high-ticket offers
I do the same in all my ads and marketing materials
Because the results… are truly unbeatable…
When you market this way, people trust you 100x more
Imagine how much trust you currently have and multiply its effect on your conversions by 100.
And as a cool bonus you will also earn a ton of goodwill and respect from the people you market to
So…
What is the golden key — Permission-based marketing—And how can you use it to turn your sales around?
To explain this… I want you to think about the average marketer
Slimy. Tricky. Cunny. Full of lies. After your money
In case you don’t already know, that’s the public perception of most marketers or adverts they encounter
And if you’re honest with yourself, this isn’t far from the truth
People have gotten used to being deceived and taken advantage of by “con men in marketers’ clothing”
They now associate every marketer with this attitude
It’s so dark that when they experience marketers with a slightly different “attitude”…
Their affinity for them increases greatly!
This is why my sales messages are very believable and mighty persuasive
Because… They sound different.
For instance,
Instead of putting up too good-to-be-true messages, I lead with education
Rather than share intimidating bank account screenshots and pictures of me and my rolls royce — I share valuable materials that educate and inspire
Instead of hiding the fact that I am trying to sell them, I’m upfront about it
These are exact opposites of what you have in the industry today
Making me look very much like the special unicorn in the marketing community.
There are two keywords you should take out of this and vow never to forget
They are… Transparency and Value
That is what you want people to experience with every sales material you put out there
Let people know you will present them with an offer at the end of the conversation but it’s okay to say NO and…
You’re sure they will benefit from the interaction regardless.
They won’t run away…
In fact, they will be more open to listening to you and buying from you
Without powerful sales messages like this, you can spend a gazillion dollars on ads with ZERO results to show for it
Except for getting bald from the stress and pressure of not getting sales
But once you nailed down a pretty good PB copy
You are ready for the third and final phase of the process
Which is to…
Get The Right People To Read The Message (Lots of Them)
Once you’ve designed your de-commoditized offer, and crafted your PB sales copy
The only thing you have to do now is to get it in front of buyers
Now, your buyers are not every—TOM who wants your product
The right audience must meet three (3) criteria
They are those who:
- Want your stuff
- Can Afford it, and…
- Have the authority to make the purchase decision
I think that’s pretty self-explanatory
But here’s an illustration:
Many people WANT a Ferrari but very few of those people can AFFORD it and even fewer will have the authority to make the call
It’s the same for any product, service or as in your case—online course
The big question is…
How do we get the right people to our sales page?
Well, that’s where paid ads come in
But not in the way you’re thinking
We are NOT going to be selling your course with these ads
Or do some crazy ninja super narrow targeting sh*t the gurus are telling you to do
The type of ads we use are just like I.V. cards
Yes, an invitation card
Its only job is to pique the curiosity of the RIGHT audience and invite them to view your sales copy
And there are simple techniques for doing this for any product quickly
Here’s an example:
While I would love to explain all the tiny little details about this example, this is piece is already getting too long
What I want you to know is that…
Simple ads like this combined with PB-style sales pages are money multipliers
The one in the example above was a 4X multiplier while it ran
Bringing in $400 for every $100 spent on ads
As you have seen…
To Sell Thousands Of Courses You Need…
A de-commoditized offer + PB Sales Message + Simple I.V. Ads = Explosive Sales
Now that you know what to do…
You might be wondering HOW you can implement this right now to start selling troves of your courses
That’s where I come in…
I have created a close-knit community called ATAB
That’s short for All Things Advertising And Business
In this group, you will get courses and materials that help you put all three pieces of the puzzle:
You will immediately be able to…
- Come up with a de-commoditized offer
- Craft a compelling sales copy (PB style) and…
- Make and Scale Simple I.V. Ads
Our goal will be to get you selling dozens of your course DAILY
Here Are Some Of The Topics You Will Get Instant Access To:
- Permission-Based Marketing: A Deep Dive into crafting compelling marketing messages that sell easily
———– - The Alpha & Omega of Marketing: The #1 thing that makes marketing work and how to weaponize it for success
———– - De-commoditization – How to eliminate competitors in a highly competitive market by going one step backward
———– - Common Business Problems & Marketing Solutions …Including how to use artificial scarcity to increase the value and price of your offers
———– - 7 Principles of Online Business Success
———– - Better Copywriting In One Afternoon
———– - And lot’s lot’s more
The best part is that… you’ll get personalized guidance and mentorship from someone who has been selling thousands of courses for the last 6 years.
Yes, I mean me.
But It’s Not For Everyone…
As great as this sounds, I understand that it’s not for everyone
For instance, it’s not a get-rich-quick scheme and there are no guarantees
If you’re not ready to put in the effort to create marketing materials
If you are a hothead who doesn’t follow directions …and prefer to do things your way
If you are not willing to persevere through the inevitable challenges that come with doing any kind of business
Then I am not willing and I refuse to help you, because…
Frankly, my method won’t work for you
And it would be a waste of your time and mine
But if on the other hand
You are willing to follow instructions and committed to putting in the work
Then I want to invite you to join us to come experience value like nothing else in the ATAB community
I know by this time, you can’t wait to get in and might already be asking…
What Does It Cost?
Membership in this group is valued over $1,000/mo
But we can’t price this on value alone
To put this within the reach of most people, I have decided to set the price at just $300/mo
You and I will agree that the price is fair
After all, you are getting…
Carefully guarded trade secrets that you probably won’t find anywhere else at this price
And direct access to coaching from a proven mentor
At $300/mo… It’s a steal!
But I have decided to make this a no-brainer offer
So we are accepting new members at just $99/mo
A 67% discount for a limited time.
But as promised….
You Don’t Have To Pay A Dime To Start.
Not today.
Not here.
Not now.
Because I want your mind to be at peace when you join, and I want it to be your decision and…
Not because I told you to do so
Or because of a nice sales pitch
That is why I am giving you a ”full option” 7-day free trial
By full option, I mean that you’ll have complete access to Everything…
All the relevant courses, materials, and even LIVE review sessions of your work (with me) every Tuesday to elevate your course business
And if you’re not satisfied, cancel on or before the trial ends and you’ll not be charged
Meanwhile, you get to keep all the skills, methods, and techniques you’ve learned from us.
How’s that for fair?
Click the button below to claim your free trial
But… You Need To Act Quickly!
You and I know that this is a very crazy and rare deal
The benefits are immense.
And the offer is unbeatable:
Free trial for 7 days, then it’s only $99/mo
But it’s not going to remain so…
In fact, I intend to review the price upwards after 100 members
I’m sure most people reading this will jump on the offer and…
By this time, we are likely only a hair’s breadth away from bumping up the price, significantly.
So hurry now… Claim your free trial right now.
And don’t worry, the price bump won’t affect your monthly subscription as long as you join today
Thanks for reading this very long piece
I hope to see you inside
— Godson
P.S. Still here? I don’t want to make this any harder than necessary. I don’t like the hard sell.
I am inviting you to let me provide, training, mentorship, and coaching in a LIVELY community
So you can take the impact of your courses far and beyond
Into the very hands of thousands of avid buyers
And to put a ton of money in your bank account in the process
If it is not for you that’s fine
But when a free trial is on the table and you have the option to try it without paying (which means you have nothing to lose)…
It doesn’t bode well for you to miss such an opportunity
When would you stop dreaming and actually start achieving?
Delay isn’t doing you any favors…
Click the button below to claim this offer right away
Frequently Asked Questions
Q: Besides This, What Other Courses Have You Sold?
You can find a few of the courses I have sold by visiting my LMS: https://lab.godsonokorodudu.com
Q: Is This A Course?
No, ATAB isn’t a course. It’s an online community focused on helping entrepreneurs with marketing. We organize weekly LIVE events, including — review sessions, coaching sessions, and workshops to support the growth of our members’ businesses
Q: Why Is It Subscription Based?
This allows entrepreneurs crowd-fund access to top-quality marketing coaching and advice which, otherwise, will be out of the reach of most people.
The biggest payoff is having seasoned experts and peers review your work and guide you to success.
Besides, you can cancel your subscription at anytime in 1-click.
Q: I am a freeloader. Can I just watch the videos and cancel?
Technically, Yes.
You can join, watch the videos, and cancel without spending a penny.
However, we don’t want you. Our methods won’t work for you because…
You won’t be getting the real benefit:
Working with experienced mentors to implement the strategies and scale your business
Q: How Can I Cancel My Subscription?
After subscribing, you’ll get an email containing a link to manage your subscription easily.
Or
You can contact us at [email protected] before your trial ends to do it for you.
Q: What Do I Get In ATAB?
You’ll be exposed to marketing concepts you never knew existed and get the support and mentorship you need to scale your business.
- Weekly offer, copywriting, and ad review sessions (LIVE)
——— - 1-on-1 consulting sessions* valued at $20,000/mo (Yes, as of Sept. 2024. That’s what I charge my private clients)
——— - LIVE Workshops with unique materials (Not some regurgitated nonsense)
——— - Video lessons you can implement right away to start selling more of your stuff
*Available to top 5 members (Selected automatically by gamification software)