Why Most Advertising Fails

Why Most Advertising Fails

The reason why 85% of all advertising fails to reach the attention threshold is not because of the ad creative itself. It’s also not because of the ad platform So it doesn’t matter if the ads were promoted with Google Ads, YouTube Ads, Facebook (META) Ads,...
Lead Generation: How To Attract Qualified Leads

Lead Generation: How To Attract Qualified Leads

I’m guessing you’re here because want to up your lead generation game. In this article, I’ll reveal a very powerful lead-generation strategy that many businesses overlook. And that’s good news for us… let’s hope they continue to ignore it. I will start by...
Facebook Ads: A Beginners Guide (2024)

Facebook Ads: A Beginners Guide (2024)

It’s 2024 and Facebook is still the choice platform to buy ads for obvious reasons. Advertisers are addicted to the simplicity of the platform The laser targeting options available are unmatched Lower ad costs resulting in positive return on investment (ROI)...