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The Dirty Secret Pro-Marketers Use To Get People To Buy Things That Don’t Directly Benefit Them

Humans are selfish That’s why one of the hardest tasks in marketing is getting someone to do something that benefits another person A parent for a child. A child for the parent. Getting voluntary donations Etc. You might think it’s not so until you see the examples...

Creating Markets of One Using De-Commoditization

When your prospect sees your offer… MOST of them won’t take action immediately. Just like you, me, and every other human being… They might want to put off the decision-making for later to allow time to browse around for better deals If you have not played your cards...

How To Use Permission Based Marketing To Sell 100X More

One Of The Easiest Ways To Sell Is Through Permission-Based Marketing In case you don’t know what that is, it is the type of marketing where the buyer permits you to sell to them — directly or indirectly. Pay attention to this. It will make a difference in your...
The Wealth Equation: Why Many Are Poor And Few Rich

The Wealth Equation: Why Many Are Poor And Few Rich

Just like other mathematical equations, how wealthy you become is the outcome of an equation. In case maths was not one of your choice subjects in school, don’t worry this is nothing like your school.  Yah! Let me tell you a secret.  This post is part of my scripted...

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Productivity: How To Do More In Less Time

Productivity: How To Do More In Less Time

The reason why productivity is such an important topic is because time is finite. Unlike money, once time is lost, it's lost. Science has yet to find a way to increase a person's time. We all get the same 24 hours every day; making it super important that we use them...

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Why Most Advertising Fails

Why Most Advertising Fails

The reason why 85% of all advertising fails to reach the attention threshold is not because of the ad creative itself. It's also not because of the ad platform So it doesn't matter if the ads were promoted with Google Ads, YouTube Ads, Facebook (META) Ads, and so on....

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How To Stop Procrastination

How To Stop Procrastination

Money loves speed. If you procratinate alot, you are bound to have financial problems. Beyond financial difficulties, procrastination cause other problems... So of which are more serious. For instance, chronic procrastination causes; stress, missed opportunities and...

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Personal Brands: The New Gold Rush

Personal Brands: The New Gold Rush

Since every lip has kissed the spout of a Coca-Cola bottle, you’d expect them to have the most followers, engagements, and views on social media. Unfortunately, or maybe fortunately, they don’t make the top 10 accounts. Personal brands occupy those spots. For...

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