One Of The Easiest Ways To Sell Is Through Permission-Based Marketing
In case you don’t know what that is, it is the type of marketing where the buyer permits you to sell to them — directly or indirectly.
Pay attention to this.
It will make a difference in your business.
When people allow you to sell to them, they become more open-minded and are more likely to consider the merits of your offer.
They let their guard down like a woman craving the man of her dream
Most times, they decide they are buying whatever it is you’re selling before you even get the chance to make your pitch
Some very smart closers use a similar technique during sales calls
Vibrant marketers employ the same method when they host webinars meant to sell high-ticket offers
I do the same in a lot of my ads and marketing materials
Because the results… are truly unbeatable…
When you market this way, people trust you 100x more
Imagine how much trust you currently have and multiply its effect on your conversions by 100.
You will also earn a ton of goodwill and respect from people.
What is the golden key — Permission-based marketing—And how can you use it to turn your sales around?
To explain this… I want you to think about the average marketer
Slimy. Tricky. Cunny. Full of lies. After your money
In case you don’t already know, that’s the public perception of most marketers or adverts they encounter
And if you’re honest with yourself, this isn’t far from the truth
People have gotten used to being deceived and taken advantage of by “con men in marketers’ clothing”
They now associate every marketer with this attitude
It’s so dark that when they experience marketers with a slightly different “attitude”…
Their affinity increases greatly!
This is why my sales messages are very believable and mighty persuasive
Because… It sounds different.
For instance,
Instead of putting up too good-to-be-true messages, I lead with education
Rather than share intimidating bank account screenshots and pictures of me and my rolls royce — I share valuable materials that educate and inspire
Instead of hiding the fact that I am trying to sell them, I’m upfront about it
These are exact opposites of what you have in the industry today
Making me look very much like the special unicorn in the marketing community.
There are two keywords you should take out of this and vow never to forget
They are… Transparency and Value
That is what you want people to experience with every sales material you put out there
Let people know you will present them with an offer at the end of the conversation but it’s okay to say NO and…
You’re sure they will benefit from the interaction regardless.
They won’t run away…
In fact, they will be more open to listening to you and buying from you.
There are many cool ways you can apply this…
But I have to stop here because I have to reserve some things for our exclusive “invite-only” community — ATAB (All Things Advertising And Business)
If you’d like to know more about this community (of course you should want to) click here
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